Creative Director + Lead Designer

Laura’s background is in graphic design which launched her career into product design and interiors. Her past jobs are diverse, including planograms for Victoria Secret, owning her own restaurant, and owning her own graphic design firm, Anthony Littleton Design. From there, Laura was a Creative Director and worked with design firms such as Fitch before making the transition to Craft Associates. When she’s not working on furniture, you can find her in the garden, renovating an old barn into a modern masterpiece that she will call home, or hanging out with her husband George and dog Belle. (George is shown here with his beloved crocs. We have to chuckle that even the crocs made the photo!) Laura also keeps busy working on exclusive high-end interior design projects. Today she is responsible for all of Craft’s trade show booth designs and leads our in-house furniture design team. No decision gets made without running it past “Mom”! Laura oversees all design aspects of the company. Her Eiger Collection has received many accolades, was “trend spotted” by Ishka Designs, and was featured in publications including Luxe Magazine.

Sales Team

Israel is the focused and driven one of the family. As the middle child, he is the one who is constantly pushing : pushing for new product, pushing to be the best in the industry, and pushing and expanding our capabilities within furniture and design. As a 3 time All American and Division 1 soccer player, his drive is integral to this business. His tireless pursuit and hard work with soccer led him to a crossroads about 15 years ago  – either go on trial with soccer teams professionally or choose the family business. At this point, his passion changed and the drive became studying and learning all things furniture.Today he is the head researcher, production manager, quality control, and heads our sales team. His love for mid century furniture started with The Swanky Abode which led our family to the partnership with Craft Associates. His love for mid century furniture also helped him find his wife Gretta as they met through The Swanky Abode’s instagram page! His favorite things include buying and selling vintage furniture, bourbon on ice, watching Liverpool soccer, buying furniture (yes we included this hobby twice) and traveling and spending time with his two boys and wife.It was a match made in heaven and seemed too good a fit when Izze and Gretta met. She was working for Jonathan Adler in Denver, CO when they started chatting via Instagram. Their stories are a little different about who came onto whom, but does it really matter in the end? Gretta has a degree in Interior Design from the Art Institutes and was the design assistant for Mark Showell in Rehoboth Beach, DE. She is the organized one in the group and wears a lot of hats in this company including sales, all things fabric/finishes (she built our fabric program), helping Laura with anything design related and client relations/outreach . Gretta also designs/runs our other family brand, Bertu Home (think stump side tables and cool modern furniture.) With 13 years of high-end restaurants and music venues under her belt, she enjoys the simple things in life – good food and good drinks. She loves traveling and yoga when she isn’t chasing around her two wild sons. And as the oldest member of her family, we have another bossy one and another strong opinion.